4. Section BUSINESS & MANAGEMENT
- BUSINESS HISTORY AND ETHICS
Evolution of Business Systems, Entrepreneurs and Firms. Ethical Business Policies and Practices, Insider Trading, Bribery, Discrimination, Corporate Social Responsibility etc.
- MARKETING AND ADVERTISING
Methods, Stages and Theories for Promoting and Selling Products or Services, Planning, Designing and Writing Advertisements etc.
- FORECASTING AND STRATEGY
Quantitative Methods, Qualitative Forecasting Models, Stage of Forecasting, Strategic Policies, Techniques, Practices, Game Theory etc.
Corporate Entrepreneurship, Ethnic Entrepreneurship, Entrepreneurial Behavior etc.
- BUSINESS ADMINISTRATION
Business Theory, Practices, Management etc.
- ORGANIZATIONAL BEHAVIOR
Models, Philosophies, Theories etc., aiming to explain the way people interact within groups
- CONSUMER RESEARCH
Quantitative and Qualitative Methods, Techniques, Models etc., related to consumer research
- MANAGEMENT SCIENCE
Application of Analytical Data, Statistics and Methods to increase the efficiency of Management Systems
- HUMAN RESOURCE AND LEADERSHIP
Formal Systems Devised for the Management of People within an Organization. Studies of Authority, Power, Influence, Interrelations etc.
- TOTAL QUALITY MANAGEMENT
Internal Guidelines and Process Standards aiming to increase the quality of an organizations outputs